The ProsenPeople

NYC Subway System Best Seller List

Wednesday, April 10, 2013 | Permalink

Posted by Naomi Firestone-Teeter

Traveling home from a recent Jewish Book Council event, I came across Stephen Witt, author of the novels American Moses and The Street Singer, pitching his books on the subway. Stephen happened to be in the middle of writing this excellent article for me on self-publishing in the Jewish world (he also wrote up a great list of online resources for those looking to self-publish), and I tried to capture a video of his "pitch," but, alas, I couldn't get my phone out fast enough! Lucky for you, Stephen had the same idea and filmed his subway pitch for his double book trailer.

 Check it out below:

Read more about Stephen here.

Book Trailer: Four New Messages

Thursday, July 12, 2012 | Permalink

Posted by Naomi Firestone-Teeter

Joshua Cohen, author of Witz and A Heaven of Others, will be publishing his newest book, Four New Messages, with Graywolf Press next month.  View a short film based on "Emission," one of the short stories from FNM, below:

Emission from Spinks on Vimeo.

Book Trailer: Flatscreen

Thursday, February 09, 2012 | Permalink

Posted by Naomi Firestone-Teeter

Adam Wilson's debut novel, Flatscreen, will be available from Harper Perennial on February 21st. Be sure to check back here the week of February 20th for his guest blog posts for the Visiting Scribe.

Book Trailer: No One is Here Except All of Us

Wednesday, January 25, 2012 | Permalink

Posted by Naomi Firestone-Teeter

Really looking forward to Ramona Ausubel's debut novel No One is Here Except All of Us (Riverhead, February 2012):

Speaking of General Grant...

Tuesday, December 06, 2011 | Permalink

Posted by Naomi Firestone-Teeter

Speaking of General Grant and the Jews, have you seen the book trailer for When General Grant Expelled the Jews? If not, check it out below:

The First Superhero: Funnyman

Tuesday, May 04, 2010 | Permalink

Posted by Naomi Firestone-Teeter

Check out this trailer for a new book by Thomas Andrae and Mel Gordon: Siegel and Shuster’s Funnyman: The First Jewish Superhero, from the Creators of Superman

Book Trailer Contest

Thursday, April 08, 2010 | Permalink

Posted by Naomi Firestone-Teeter

Are you an author or publisher that plans to make a book trailer? If so, check out this great, first annual, book trailer contest from ForeWord Reviews. More information can be found here.

Oh, and the grand prize is an Apple iPad…so what are you waiting for?? (Not to mention lots of publicity at BEA.)

Sneak Peek…

Friday, February 06, 2009 | Permalink

Posted by Naomi Firestone-Teeter

The Spring issue of Jewish Book World is coming soon! To celebrate, we thought we’d share a sneak peek of the issue with an excerpt from Jaclyn Trop’s article “Book Trailers: Seen the Trailer? Now Read the Book!”:

Imagine sitting face-to-face with a potential reader, explaining why he or she should pick up your book. Add music, colors, animation, and a flash of plot to support your argument. Can you make the sale?

You have three minutes. Go!

Book trailers—short promotional videos that authors post to the Web—are a marketer’s dream, adding another tool to the sales arsenal while reaching an exponential audience. These videos, which are like movie previews but for the pixilated screen, can strike to the heart of a book’s premise in a way a traditional print advertisement can’t. Best of all, they can be replayed on command, e-mailed and shared among Web users with the click of a button.

“Once something goes up on the Internet, it’s there forever,” said Sheila Clover English, CEO of Circle of Seven Productions, which creates and distributes book trailers. English trademarked the term “book trailer” in 2002 and has seen business increase from 12 trailers in 2005 to more than 200 last year.

Production time varies—from a couple of weeks to less than a day—and costs can range from several thousand dollars to pennies, depending upon the author’s degree of involvement. But distribution is free of charge, and trailers can be posted anywhere, from YouTube and to author blogs and reader forums.

Unlike the ephemeral power of a radio or television spot, a book trailer is “actively working for you,” English said. “It’s always selling your book.” A new author can expect his or her trailer to be viewed between 10,000 and 50,000 times in a two-week period. On average, between 30 and 60 percent of viewers make a direct purchase after watching, English said.

To read the complete article, be sure to check out the Spring issue of Jewish Book World. To subscribe, please click here.

Preview some of the trailers featured later in the article: