Festivus, the secular December holiday credited to a screenwriter of the 1990s television sitcom Seinfeld, grew in popularity beyond its television roots as a secular societal celebration that allowed participants to express their feelings and frustrations with the holiday season. Festivus parties take place across the United States, serving as magnets for younger generations of Americans, among them many Jews. The celebrants of Festivus have stripped the holiday season of any religious meaning, instead relying upon irony and parody to carry the day.
Festivus Chai! And at Whole Food’s no less! While rambling around the aisles of the Whole Foods at Union Square in Greenwich Village, my wife, son and I encountered an entire wall of Festivus Chai! According to its online marketing materials, Festivus Chai is a limited‐edition seasonal holiday chai made with real cocoa, holiday spices, and organic ingredients.
Made by Third Street, Inc., a beverage company in Colorado, 5% of the proceeds during the holiday season will be donated to the Whole Planet Foundation, a nonprofit which attempts to alleviate poverty through microloans in the third world. So there is a tzedakah component to the Festivus product.
Joshua Eli Plaut, PhD, is the full-time Executive Director of American Friends of Rabin Medical, as well as the Rabbi of the Metropolitan Synagogue in Manhattan. His most recent book, A Kosher Christmas: ’Tis the Season to Be Jewish, is now available.
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