Almost 70 years after his death, Albert Ein­stein’s genius con­tin­ues to define our every­day lives and his endur­ing lega­cy has shaped him into a mod­ern-day pop cul­ture icon.

Albert Ein­stein’s face is still one of the most rec­og­niz­able in the world and he’s wide­ly con­sid­ered to be the first mod­ern-day celebri­ty. While many of his dis­cov­er­ies con­tin­ue to define our dai­ly lives, it’s not just his genius that con­tin­ues to shape our world. Today, more peo­ple know Ein­stein as an icon rather than a the­o­rist — decades after his death, he’s a celebri­ty with a mas­sive online following.

The Ein­stein Effect shows all the ways his influ­ence is still with us today — in our sys­tems and our cul­ture. Inter­spersed between chap­ters on his long-last­ing sci­en­tif­ic lega­cy, author Benyamin Cohen (the mind behind Ein­stein’s Twit­ter account!) also tells the sto­ry of how Ein­stein became an unlike­ly social media fig­ure and pop cul­ture icon in the mod­ern age.