It’s time for a new story of behavior change — this time, with a happy ending. Welcome to The Joy Choice! Much of what we’ve been taught about eating healthier and exercising is simplistic, outdated, and for many, misguided. Researcher and lifestyle coach Michelle Segar explains the surprising reasons why our eating and exercise plans so often crash when they come up against real life. She calls these conflicts “choice points,” and shows they are the real place of power for lasting change. The Joy Choice offers a fresh, brain-based solution that turns the old behavior-change paradigm on its head. This groundbreaking book liberates you from the self-defeating obligations and rigid requirements of past diets and workouts and reveals what emerging research suggests really drives the consistent choices that power sustainable change. Designed from cutting-edge science and real-world experience coaching clients, discover the easy, flexible, and three-step joy-infused decision tool that works with the chaos of daily life, guiding you to finally achieve your eating and exercise goals once and for all — and enjoy doing it!
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