Eth­i­cal Trib­ing: Con­nect­ing the Next Gen­er­a­tion to Israel in the Dig­i­tal Era

  • From the Publisher
September 1, 2021

The Jew­ish peo­ple today face a new and dif­fer­ent kind of threat to their long-term sur­vival: a next gen­er­a­tion that is less con­nect­ed to both Israel and Jew­ish iden­ti­ty. Eth­i­cal Trib­ingTM offers a time­ly solu­tion to this chal­lenge: a coun­ter­in­tu­itive strat­e­gy, based on the sci­ences of influ­ence and social media com­mu­ni­ca­tion, to reclaim glob­al appeal and appre­ci­a­tion for Israel.

In Eth­i­cal Trib­ing, you will learn:

* The 4 steps to shift young peo­ple – or any­one for that mat­ter – from being indif­fer­ent about Israel to becom­ing ded­i­cat­ed advo­cates for it
* The 3 core nar­ra­tives of Israel’s sto­ry that are proven to appeal high­ly to Jew­ish and non-Jew­ish mil­len­ni­als and Gen Z
* Why social media is the least effec­tive plat­form to suc­cess­ful­ly advo­cate for Israel when the sit­u­a­tion on the ground flares up
* And the 3 sur­pris­ing­ly coun­ter­in­tu­itive steps for how to behave dif­fer­ent­ly the next time it does

Discussion Questions