Mil­len­ni­al­iza­tion of Every­thing: How to Win When Mil­len­ni­als Rule the World

  • From the Publisher
March 29, 2018

Mil­len­ni­als are the largest liv­ing gen­er­a­tion in the U.S., weigh­ing in at an aston­ish­ing 92 mil­lion peo­ple. By 2025, Mil­len­ni­als will make up 40% of eli­gi­ble vot­ers and 75% of the glob­al work­force. Their sheer size and unprece­dent­ed influ­ence have dis­rupt­ed every sta­tus quo impact­ing the world around us includ­ing every major indus­try for every­one and every­thing. Award-win­ning author Jere­my K. Balkin coined the phrase and refers to this phe­nom­e­non as the Mil­len­ni­al­iza­tion of Every­thing.” Socio-eco­nom­ic and his­tor­i­cal events have fun­da­men­tal­ly shaped the Mil­len­ni­al men­tal­i­ty and their pref­er­ences and behav­iors. Debunk­ing com­mon­ly held stereo­types and under­stand­ing the Mil­len­ni­al Men­tal­i­ty are crit­i­cal to har­ness­ing the pow­er of their best traits and unlock­ing future trends. Only then can we effec­tive­ly engage, moti­vate and empow­er the most impor­tant gen­er­a­tion in history.

Discussion Questions