The busi­ness cycle in the Unit­ed States has been char­ac­ter­ized by booms and busts for decades. But how can cor­po­rate exec­u­tives and their firms not just sur­vive – but also thrive – when eco­nom­ic bub­bles burst? And how can small busi­ness own­ers steer their com­pa­nies dur­ing the busi­ness cycle so they too can thrive and sur­vive. This book is designed to give them tools and strate­gies to do that. After that ground­ing in fun­da­men­tals, read­ers are giv­en spe­cif­ic tools and strate­gies that entre­pre­neurs and exec­u­tives can use to help their com­pa­nies pre­pare for when the next bub­ble bursts.