The Unstop­pable Start­up: Mas­ter­ing Israel’s Secret Rules of Chutzpah

In The Unstop­pable Start­up, Uri Adoni goes behind the scenes to explain the prin­ci­ples and prac­tices that can make any start­up, any­where in the world, become an unstop­pable one. Packed with insid­er accounts from lead­ers who have real­ized bold visions, The Unstop­pable Start­up dis­tills Israeli chutz­pah into six oper­a­tional rules, por­trays the mind­set need­ed to chal­lenge con­ven­tion­al wis­dom, and explains how to imple­ment the Israeli Defense Forces (IDF) mis­sion com­mand doc­trine into a startup.