Aaron M. Edel­heit is the Chief Strat­e­gy Offi­cer of FLO Tech­nolo­gies. Since sell­ing his com­pa­ny, The Amer­i­can Home in 2015, Aaron found­ed Mind­set Cap­i­tal, a pri­vate invest­ment firm. Aaron has been fea­tured in the Wall Street Jour­nal, CNBC, Bloomberg, and the New York Times and has giv­en lec­tures on entre­pre­neur­ship and invest­ments all over the U.S., Cana­da and South Africa. Aaron serves on the board of the Moishe House Foun­da­tion and is a Part­ner of Social Ven­ture Part­ners in San­ta Bar­bara work­ing on homelessness. 

Aaron lives in San­ta Bar­bara, Cal­i­for­nia with his wife and three chil­dren and loves Frank Sina­tra, board games and (non-dairy) choco­late chip cookies.