Aman­da Kingloff is the cre­ative mind behind Pro­jec­tKid, a brand devot­ed to help­ing fam­i­lies build imag­i­na­tive, beau­ti­ful lives through hands-on cre­ativ­i­ty. For­mer­ly the lifestyle direc­tor at Par­ents mag­a­zine, Kingloff is the author of sev­er­al craft books, includ­ing Project Kid and Project Kid: Crafts That Go!, filled with inven­tive DIY projects that com­bine mate­ri­als in unusu­al ways. With a focus on crafts that are meant to be kept and proud­ly dis­played, her mis­sion is to empow­er kids to cre­ate the world they want to live in. Her explo­ration of the Jew­ish hol­i­days with her chil­dren sparked a deep­er desire to devel­op cre­ativ­i­ty as a pow­er­ful tool for cre­at­ing iden­ti­ty, build­ing mean­ing, and shap­ing tra­di­tion. She lives in Brook­lyn, NY, with her fam­i­ly and shares real-time cre­ative inspi­ra­tion on Instagram