In his autobiography, Daniel Abraham gives the reader insight into three salient aspects of his life: his family, his business, and his love for and involvement with Israel. He begins by telling the story of his origins and early family life, much as a kindly grandfather would speak to his grandchildren. It’s a warm and fuzzy recitation of the immigrant experience.
Abraham’s successes and failures in developing and marketing a variety of health aids, leading eventually to the universally known product Slim-Fast, could well have the makings of a series of business school case studies. But since Abraham did not have a formal business education his presentation is informal and devoid of academic jargon; nonetheless it is full of wisdom and sound advice.
Finally, Abraham recounts his extensive involvement with the development of Israel and his encounters with the men and women who made it into the country it is today. It is an inspiring story of how one man was able to do good by doing well. Photo insert.