Every­thing Is Pos­si­ble: Life and Busi­ness Lessons From a Self-Made Bil­lion­aire and the Founder of Slim-Fast

S. Daniel Abra­ham with Joseph Telushkin
  • Review
By – September 7, 2011

In his auto­bi­og­ra­phy, Daniel Abra­ham gives the read­er insight into three salient aspects of his life: his fam­i­ly, his busi­ness, and his love for and involve­ment with Israel. He begins by telling the sto­ry of his ori­gins and ear­ly fam­i­ly life, much as a kind­ly grand­fa­ther would speak to his grand­chil­dren. It’s a warm and fuzzy recita­tion of the immi­grant experience. 

Abraham’s suc­cess­es and fail­ures in devel­op­ing and mar­ket­ing a vari­ety of health aids, lead­ing even­tu­al­ly to the uni­ver­sal­ly known prod­uct Slim-Fast, could well have the mak­ings of a series of busi­ness school case stud­ies. But since Abra­ham did not have a for­mal busi­ness edu­ca­tion his pre­sen­ta­tion is infor­mal and devoid of aca­d­e­m­ic jar­gon; nonethe­less it is full of wis­dom and sound advice. 

Final­ly, Abra­ham recounts his exten­sive involve­ment with the devel­op­ment of Israel and his encoun­ters with the men and women who made it into the coun­try it is today. It is an inspir­ing sto­ry of how one man was able to do good by doing well. Pho­to insert.

Peter L. Roth­holz head­ed his own Man­hat­tan-based pub­lic rela­tions agency and taught at the Busi­ness and Lib­er­al Arts (BALA) pro­gram at Queens Col­lege. He lives in East Hamp­ton, NY and San­ta Mon­i­ca, CA and is a fre­quent con­trib­u­tor to Jew­ish publications.

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