In October 1993, a tiny start-up called the Food Network debuted to little notice. Twenty years later, it is in 100 million homes, earns over half a billion dollars a year in profit, and features a galaxy of stars whose faces and names are as familiar to us as our own family’s. Based upon extensive inside access, documents, and interviews with hundreds of executives, stars, bit players, and employees all up and down the ladder, Allen Salkin’s book is an exhilarating rollercoaster ride from chaos to conquest — and sometimes back again. As Salkin takes us inside the conference rooms, studios, homes, restaurants, and after-hours meetings, From Scratch illuminates the people we thought we knew — and the ones we never knew about — in this irresistible story of the intersection between business, television, pop culture, food, and the American audience.
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