Non­fic­tion

The Adven­tures of Her­bie Cohen: World’s Great­est Negotiator

  • From the Publisher
September 1, 2021

Meet Her­bie Cohen, World’s Great­est Nego­tia­tor, deal­mak­er, risk tak­er, racon­teur, advis­er to pres­i­dents and cor­po­ra­tions, hostage and arms nego­tia­tor, les­son giv­er and jus­tice seek­er, author of the how-to busi­ness clas­sic You Can Nego­ti­ate Any­thing. And, of course, New York Times-best-sell­ing author Rich Cohen’s father. The Adven­tures of Her­bie Cohen fol­lows our hero from his youth spent run­ning around Ben­son­hurst with his pals Sandy Koufax, Lar­ry King, Who Ha, Inky, and Ben the Wor­ri­er; to his days coach­ing bas­ket­ball in the army in Europe; to his years as a devot­ed and uncon­ven­tion­al hus­band, father, and Jew­ish Bud­dha’ cross­ing the coun­try to give lec­tures, set­tle dis­putes, and hone the art of suc­cess while find­ing mean­ing in this strange, fun­ny world. This book is an ode to a remark­able man by an ador­ing but not undis­cern­ing son, and a trea­sure trove of hilar­i­ous antics and coun­ter­in­tu­itive wis­dom. It’s a bil­dungsro­man, a col­lec­tion of tall tales, the unfold­ing of a unique biog­ra­phy coiled around Herbie’s guid­ing prin­ci­ple: The secret of life is to care, but not that much.

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