Dalia Feldheim a Jewish-Israeli ex IDF platoon commander and mother of 3 (plus a crazy entrepreneur husband), spent over two decades as a senior executive creating award-winning campaign like Always like a girl (ranked by Forbes as the most influential campaigns of the decade). In 2018, Dalia established her own consultancy and in 2020 she founded an edu tech called ‘Uppiness – up your Game at work’ with Dr. Tal Ben-Shahar bringing positive psychology to the workplace through play. She is an adjunct professor for happiness, an org psychologist working with the top tech companies on her mission to bring purpose and joy to work. A passionate advocate of women and feminine leadership, her standing ovation TedX talk by the same name speaks to the power of the idea: Dare to lead like a girl. As her mentor, Tal Ben-Shahar describes her as witty, wise, and worldly.
