Myra Goodman is a well-known pioneer in the world of organic food and farming and the author of three cookbooks. In 1984, she and her husband, Drew, founded Earthbound Farm, which became the largest grower of organic produce in the world. The Goodmans have been credited with helping to bring organic food to the mainstream, and they were the first company to successfully market packaged salads for retail sales. Myra’s father, Mendek Rubin, was a brilliant inventor who devised the initial equipment used to wash and package their greens.
Myra is the daughter of two Holocaust survivors. Her father, Mendek, was able to overcome his tremendous trauma to become the happiest and most peaceful person she has ever known. After his death in 2012, she discovered an unfinished manuscript about his healing journey. Picking up where he left off, Myra spent many years researching and writing the missing parts of his story. The result of this remarkable posthumous father-daughter collaboration is the inspiring spiritual memoir, Quest for Eternal Sunshine: A Holocaust Survivor’s Journey from Darkness to Light.
Myra has appeared on national television shows, including Oprah, Regis & Kelly, and Good Morning America Health, and has been featured in hundreds of publications, including People Magazine, The Costco Connection, More, Forbes, The New York Times, and AARP. Myra and Drew have two grown children and continue to live on their original farm in Carmel Valley with their three yellow labs, Oscar, Henry, and Leo.