Sam Loman studied illustration at the Academy of Arts in Rotterdam the Netherlands (Bdes) and art, design and illustration at the University of Hertfordshire UK (MA with distinction). In addition to illustrating picture books, she designs products like stationery, tableware, cards, and more. Her goal is to create images that have that one special, magical touch that give people an awareness of the beautiful things around us. There are so many things that can give us joy, a smile on our face, things that amazes us: you just need to see them. She lives in the Netherlands.