Sasha Perel­man is a Brook­lyn-born, LA-based writer, pub­lic speak­er, and expe­ri­en­tial pro­duc­er whose work lives at the inter­sec­tion of sto­ry­telling, iden­ti­ty, and trans­for­ma­tion. Founder of Root­ed Design Col­lec­tive, she crafts immer­sive brand expe­ri­ences and speaks on vul­ner­a­bil­i­ty and human con­nec­tion. Her debut mem­oir, The Longest Road, traces four gen­er­a­tions of Sovi­et Jew­ish women on a jour­ney toward healing.