The Patrón Way

  • From the Publisher
May 13, 2013

The Patrón Way is an epic sto­ry of one Jew­ish entre­pre­neur’s jour­ney and the cre­ation of a ground­break­ing busi­ness. This is Ilana Edel­stein’s dra­mat­ic sto­ry of how Patrón became the world’s top-sell­ing tequi­la against a back­drop of love, dizzy­ing suc­cess and ulti­mate betrayal.Born and raised in a tra­di­tion­al Jew­ish South African home, and with a moth­er who sur­vived Auschwitz, she strong­ly embraced and indulged her Jew­ish­ness, which includ­ed being a Habon­im par­tic­i­pant. She became the life part­ner who sac­ri­ficed every­thing and worked with the love of her life, the late Mar­tin Crow­ley, co-founder of Patrón Tequi­la, to build a bil­lion-dol­lar business.Edelstein brings warmth, human­i­ty and a wry humor to her sto­ry, detail­ing her intense love affair with Crow­ley to their shock­ing down­fall as a pow­er cou­ple to how she has emerged tri­umphant and empowered.

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