The Patrón Way is an epic story of one Jewish entrepreneur’s journey and the creation of a groundbreaking business. This is Ilana Edelstein’s dramatic story of how Patrón became the world’s top-selling tequila against a backdrop of love, dizzying success and ultimate betrayal.Born and raised in a traditional Jewish South African home, and with a mother who survived Auschwitz, she strongly embraced and indulged her Jewishness, which included being a Habonim participant. She became the life partner who sacrificed everything and worked with the love of her life, the late Martin Crowley, co-founder of Patrón Tequila, to build a billion-dollar business.Edelstein brings warmth, humanity and a wry humor to her story, detailing her intense love affair with Crowley to their shocking downfall as a power couple to how she has emerged triumphant and empowered.
The Patrón Way
- From the Publisher
May 13, 2013
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