Esh Hadaya is the spokesper­son and IT man­ag­er of Hadaya Jew­el­ry, the Jerusalem stu­dio found­ed by his father, the late mas­ter engraver and sto­ry­teller Baruch Hadaya. In 1999, Esh led the brand online — coin­ing ​“one­o­fakind” and launch­ing its first web­site; by 2001 the store was serv­ing cus­tomers world­wide. He now over­sees Hadaya’s dig­i­tal pres­ence and cus­tomer expe­ri­ence and has pro­duced the week­ly ​“Smart Say­ings” videos. In the stu­dio, Esh car­ries on Baruch’s beloved sto­ry­telling, gath­er­ing vis­i­tors to share the ori­gins of trea­sured quotes, designs, and the Jerusalem spir­it behind each hand-engraved piece. Through words and craft, he con­tin­ues Hadaya’s mis­sion to spread Hebrew wis­dom and hand­made love across the globe.