In 2010 Mar­cel­la Rosen found­ed Untold News to raise aware­ness of the inno­v­a­tive and life-alter­ing work occur­ring in Israel. In her past life, Mar­cel­la was Direc­tor of Media World­wide and Exec­u­tive Vice Pres­i­dent of NW Ayer, Inc. Mar­cel­la lives in New York City — while she’s not fly­ing planes or fly­ing to see her grandkids.