Mike Wien is an author, pro­fes­sion­al speak­er, and con­sul­tant who works with entre­pre­neurs on how to devel­op a com­pet­i­tive advan­tage in busi­ness and in life. After twen­ty-eight years in senior mar­ket­ing roles at Frito-Lay, Pep­si, Omni Hotels, CitiBank, and Deloitte, Mike ditched the cor­po­rate career twelve years ago to become an adjunct pro­fes­sor of mar­ket­ing at Geor­gia State University.