Many people have the misconception that success is the result of innate talent, dumb luck, or a magic formula. In reality, winners succeed through a combination of three things: concentration to retain focus, discipline to continually improve, and endurance to overcome obstacles. The Specific Edge is a blueprint for the average person to achieve success far above average. This book provides a guide for readers to discover their specific edge and develop a strategy to outsmart their competitors, sustain the effort, and avoid burn-out. Mike Wien gives readers tangible ideas on how to live life with more passion and purpose by sharing hard-earned insights from his 28-year career in leadership roles in marketing at Frito-Lay, Pepsi, Omni Hotels, Citibank, and Deloitte. These insights are combined with strategies learned during the past 12 years – from when he ditched corporate life to become an Ironman Triathlete, competing on the world stage. This book is ideal for anyone looking for inspiration and the tools to define a future filled with opportunities that play to their greatest strengths.
The Specific Edge: How Sustained Effort Wins in Business and Life
- From the Publisher
June 3, 2015
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