Niki Russ Fed­er­man is the fourth- gen­er­a­tion co-own­er of Russ & Daugh­ters. At the age of 27, Niki chose to return to the shop in which she grew up. Togeth­er with her cousin, Josh, she has grown Russ & Daugh­ters into what it is today, while pre­serv­ing its cul­tur­al and culi­nary legacy.