A unique mix of busi­ness, self-help, and career, with some mem­oir sprin­kled in, Prim­i­tive pro­vides a roadmap for those look­ing to launch or reen­er­gize their respec­tive pro­fes­sion­al jour­ney. Rather than ​“lean­ing in” and ​“play­ing by the con­ven­tion­al rules,” the book argues that now, more than ever, we need to access our nat­ur­al born instincts, that which is pure and often inno­cent, includ­ing a child­like curios­i­ty and sense of won­der. The author details his own unlike­ly jour­ney as a Jew­ish-Amer­i­can entre­pre­neur, includ­ing pro­fil­ing a life-long les­son from his first job out of Colum­bia Uni­ver­si­ty at the World Jew­ish Con­gress, inte­grat­ing Jew­ish teach­ings from the likes of Rab­bi David Rosen, Dr. Eri­ca Brown, and Rab­bi Jonathan Sacks, return­ing to Amer­i­ca after mak­ing Aliyah, and work­ing as an advi­sor to many of the most suc­cess­ful Jew­ish busi­ness fig­ures in the US and Israel.