Sat­is­fac­tion Guar­an­teed: How Zinger­man’s Built a Cor­ner Deli into a Glob­al Food Community

  • From the Publisher
September 1, 2021

Cer­tain busi­ness­es become leg­endary, exert­ing immea­sur­able influ­ence on their part­ners and com­peti­tors. Zingerman’s Deli in Ann Arbor, Michi­gan is one of those places. The orig­i­nal deli has grown into a com­mu­ni­ty of more than a dozen busi­ness­es, turn­ing Ann Arbor into a des­ti­na­tion for food lovers.

Found­ed in 1982 by Paul Sag­i­naw and Ari Weinzweig, Zingerman’s built on its mis­sion of good food, good ser­vice and good finances to become a com­pa­ny whose reach spans all cor­ners of the gourmet food world. Mod­eled on the clas­sic Jew­ish delis Sag­i­naw and Weinzweig grew up with, became famous for its gen­er­ous deli sand­wich­es, crusty bread and fla­vor­ful cof­fee, all pro­duced in Ann Arbor. But beyond being a place to eat, Zingerman’s also spread its gospel of joy­ful cus­tomer ser­vice and employ­ee equi­ty across the busi­ness world.

As Zingerman’s approach­es its 40th anniver­sary in 2022, Sat­is­fac­tion Guar­an­teed tells how read­ers they did it, and how oth­er busi­ness­es can adopt their meth­ods and philosophies.

Discussion Questions