Draw­ing on a deep well of stud­ies in brain sci­ence, soci­ol­o­gy, psy­chol­o­gy, law, and med­i­cine, Mar­jorie Ingall (author of Mamaleh Knows Best, the for­mer colum­nist for Tablet and the For­ward) and Susan McCarthy (co-author of the inter­na­tion­al best­seller When Ele­phants Weep) explain why a good apol­o­gy is hard to find…and why it does­n’t have to be. Along­side a six (and a half!)-step for­mu­la for apol­o­giz­ing beau­ti­ful­ly, Sor­ry, Sor­ry, Sor­ry delves into research on why good apolo­gies are psy­cho­log­i­cal­ly dif­fi­cult; why cor­po­ra­tions, celebri­ties, and gov­ern­ments sel­dom apol­o­gize well; how to teach chil­dren to apol­o­gize; how to respond to a bad apol­o­gy; how gen­der, race, and pow­er affect apolo­gies and for­give­ness; and most of all, why good apolo­gies are essen­tial, pow­er­ful, and restorative.