Stanley Ginsberg, a native of Brooklyn, grew up in a close-knit Jewish and Italian neighborhood, where generations lived side by side and everything was within walking distance. He started baking with his grandmothers at age 4 or 5 and hasn’t stopped yet. Now retired, Stanley made his career in financial writing and marketing. He and his wife, Sylvia, live in Southern California. They have three adult children, two beautiful granddaughters and two standard poodles.